Social Media Marketing
Social Media Marketing (SMM) is the most modern form of Digital Marketing
and is a cheaper way to reach millions and billions of users. Around half of
the world population now uses the internet with 2.7 Billion users have active
Social Media Accounts. This makes social media a lucrative platform for
businesses to promote their products and services and increase their customers
and prospects.
“Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.”
There are billions of people that actively use Social media on a
daily basis. These people are from different regions and religions, different
race and age groups and obviously with different interests and buying habits.
Social Media Marketing is basically using Social Media Platforms to engage all
these people through continuous content generation. The ultimate purpose is to
increase the customer base, making customers fans of brands, continuous
engagement with them and increasing fan base that will turn into customers.
The Most Popular Social Media Platforms
There are hundreds of Social Media platform all over the world.
Some a bigger platform and are for everyone like Twitter, Facebook, Pinterest,
Instagram, Whatsapp, Wechat, Snapchat etc while many others are localized and
area/community-specific Social Media Platforms. For example, QQ and Weibo are
Chinese alternatives of Whatsapp and Twitter. Live Video Streaming apps are the
newest addition in Social Media Platforms. In July 2018 Tik Tok, a leading
short video creation app reached 500 million users worldwide.
Social Media Marketing Trends
Social Media is changing continuously and new trends taking place
rapidly. Recently Google plus is shut down since no one was using it. People
have Instagram, Snapchat and Tik Tok that attracts young Social Media users
more than Facebook, Twitter, etc which are not trendy anymore. Influencer
marketing is there with brands approaching Social Media Influencers to endorse
their products and services. Brands need to provide customer service on Social
Media since people first turn to Brand’s accounts on Social media to engage, to
seek help and to complain. Video content creation is on rising since people
love to watch videos more than reading longer texts. There is a need to
understand what is happening in the industry, changing and adapting Social
Media Marketing Strategy according to the newest trends and to allocate budget
for new technologies
YouTube Marketing an online technique of using promotional videos aimed at promoting specific products or commodities of a brand. It mainly entails using videos to create awareness to online users by incorporating video attributes that are key descriptions of the marketing strategy.
Social Media Marketing
for Businesses
73% of marketers believe Social Media marketing is very effective
or somewhat effective for their business. 88% of US Businesses already promote
their products and services on Social media. 74% of customers rely on Social
Media to guide their purchases. People love to read testimonials and watch
reviews on Youtube before buying a product. It Is extremely important for
nearly any kind of business to have an active presence over Social media. Social Media plays a key
role in Search
Engine Optimization of any online business today that's it is recommended
by digital marketing experts and creating quality content for social media is
more important.
Social Media Marketing Services
Social Media Marketing Services include but not limited to
1 Social Media Management
a) Branding/Account
Creation
b) Social Media Channels
handling
c) Content Creation
(Videos, Blog posts, Ebooks, Webinars, Case Studies, etc)
d) Content Publishing
e) Campaign Management
f) Research and
Development/Analysis and Insights
g) Community Management
(Communities and Groups on Social media)
2 Social Media Advertising
a) Social Media Ads
Strategy (according to the type of business)
b) Content creation for ads
(Videos/Graphics)
c) Ads deployment on
Facebook/Twitter/Instagram/Pinterest and so on..
d) Ads results monitoring
e) Research and Development
f) Lead Generation
g) Product Sales
h) Gaining likes and
followers through Advertising
i) Smart Marketing –
Gaining more ROI by doing Smart informed advertising by targeting the right set
of audiences.
Social media marketing has gained much popularity in the last
decade due to the massive increase in Social media users. For Businesses Social Media Marketing provides a cheaper way to engage millions of people which is not possible or is quite expensive in the traditional Marketing ways. Almost all famous brands now promote their products
and services on Social Media that is enough to understand why Social media
Marketing is important.
Looking for social media expert-lavel managment and growth then find data-driven social media marketing and optimization services by Data Algorithm Agency to achieve your business goals.
